Introducing Search Generative AI performance reports in Search ConsoleJun 3, 2026View detailsSummaryGenerative AI performance reportsDedicated Search and Discover viewsStaged rollout; request feedback
A new resource for optimizing for generative AI in Google SearchMay 15, 2026View detailsSummaryNew guide for generative-AI search optimizationIncludes local, shopping, image/video, and AI agentsSEO best practices still foundational
Introducing a new spam policy for "back button hijacking"Apr 13, 2026View detailsSummaryBack button hijacking now an explicit spam violationEnforcement begins 2026-06-15 (two-month notice)Sites risk manual actions or automated demotions
Search Central Live is Coming to Shanghai in 2026!Apr 2, 2026View detailsSummaryMay 15, 2026 in ShanghaiSessions in Simplified Chinese (Mandarin)Register by April 27, 2026
New Location for the Google Crawlers' IP Range FilesMar 31, 2026View detailsSummaryIP range JSON moved to /crawling/ipranges/Old /search/apis/ipranges/ remains temporarilyOld endpoints will be redirected within 6 months
Inside Googlebot: demystifying crawling, fetching, and the bytes we processMar 31, 2026View detailsSummaryGooglebot is a centralized crawler platformHTML fetch capped at 2MB (PDFs 64MB)WRS only renders bytes actually fetched
Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!Mar 20, 2026View detailsSummarySydney SCL on May 22, 2026 — register nowLightning talks: 7 minutes; proposals due Apr 19, 2026Shanghai (Mandarin) ~May 15; India events planned Q4 2026
Search Central Live is coming to Canada!Mar 11, 2026View detailsSummaryToronto event on April 21, 2026Apply by April 14; invites by April 16Crawling, indexing, AI, and structured data sessions
Google's February 2026 Discover Core UpdateFeb 5, 2026View detailsSummaryMore locally relevant content in DiscoverReduced sensational clickbaitGreater weight on topic-level expertise
Search Central Live is coming back to South AmericaJan 26, 2026View detailsSummaryIn-person events: São Paulo (Feb 24) and Buenos Aires (Feb 26)Register by Feb 5; confirmations sent Feb 10 (email required)Sessions with Search engineers on Search, AI, Console, Trends, News; live translations
Search Central Live APAC 2025 Recap: A Note of GratitudeDec 31, 2025View detailsSummaryDeep Dive format launched with high engagementAI, localization, and JavaScript SEO dominated discussionsCommunity-led talks and poster sessions delivered practical patterns
Introducing weekly and monthly views in Search ConsoleDec 10, 2025View detailsSummaryWeekly and monthly aggregation addedGranularity selector in Performance reportExport file structure updated
Introducing social channels in Search ConsoleDec 8, 2025View detailsSummarySearch Console Insights now shows social channel performanceIncludes clicks/impressions, queries, audience location, and traffic sourcesLimited experiment: only auto-identified channels are shown
Streamline your Search Console analysis with the new AI-powered configurationDec 4, 2025View detailsSummaryNatural-language configuration for Performance reportsAuto-applies filters, comparisons, and metricsLimited rollout; verify suggested filters