Summary

Google Search Console introduces an experimental AI-powered configuration for the Performance report that translates natural-language requests into filters, comparisons, and metric selections. The feature aims to reduce manual setup time by instantly configuring query, page, country, device, search appearance, and date-range filters, as well as complex comparisons and which of the four metrics (Clicks, Impressions, Average CTR, Average Position) to display.

Key Points

• What it does:
  • Converts plain-English instructions into report filters and settings (queries, pages, country, device, search appearance, date range).
  • Sets up complex comparisons (custom date ranges, period-over-period) automatically.
  • Chooses which metrics to show (Clicks, Impressions, Average CTR, Average Position).
• Examples you can ask for:
  • "Show queries on phone searches that contain 'sports' in the last 6 months."
  • "Compare pages with '/blog' this quarter to the same quarter last year."
  • "Show Average CTR and Average Position for queries in Spain over the last 28 days."
• Rollout and constraints:
  • Gradual rollout to a limited set of sites; not yet broadly available.
  • Scope limited to the Search results Performance report (not Discover or News).
  • AI may misinterpret requests — always review suggested filters before analysis.
  • Does not perform table actions like sorting or exporting data.

Practical notes for engineers

• Validate generated filters before trusting results; treat the configuration as a convenience, not a substitute for verification.
• Use the examples above as templates to craft precise prompts (include field names and explicit date ranges for best accuracy).
• Provide feedback through the built-in feedback link to help improve interpretation and robustness.