概要
公開日: 2026-06-25
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原文
You know your business needs a mobile app. You're not the one who needs convincing. It’s your boss or your boss’s boss - the person who signs off on engineering time - and is held accountable for the output from that time. They care about revenue, retention, and what it costs to ship and maintain. And for a lot of successful, longstanding companies, this boss is not comfortable or familiar with mobile. There is a good chance your business found success before mobile apps became a thing. So it’s difficult to convince your boss that the business can find even more success with a mobile app. This post is the case you bring to your boss. We’ll give you the data for why a mobile app is worth building, framed the way a decision maker reads it, and the argument for why building an app is far more approachable than it used to be. Take the parts that fit your company and leave the rest. Start with where your users already are. Mobile devices account for over 60% of web traffic globally, but the number that lands in a budget meeting is this: people spend 94% of their smartphone time in apps, not browsers. Only 6% goes to the mobile web (Mobiloud). If your product only lives on the web, you're fighting for that 6%. Users spend an average of 3.6 hours a day in apps, which added up to 5.3 trillion hours worldwide in 2025, up 3.8% year over year. Your users already built the habit of living in apps. The case you're about to make is whether your product gets to be one of them. Mobile apps convert better than mobile web If your company sells anything, this is the slide that gets the CFO's attention. Mobile app conversion rates are 3x higher than mobile web (BuildFire). By industry, the gap is even wider: Cart abandonment tells the same story. Shopping apps see a 20% cart abandonment rate, compared to 85.65% on mobile web. That gap is a different business outcome, not a rounding error. For companies with e-commerce or transactional flows, apps generate 20-30% more revenue than mobile websites (AppVerticals). Customer lifetime value for app users is 2.8-5x higher than web-only users. Mobile apps create a direct channel to your users One of the most under appreciated advantages of a mobile app is the communication channel it opens. Push notifications outperform every other channel for engagement: Users who opt in to push notifications engage with apps 26% more often per month than those who don't (Mobiloud). Sending push notifications at the right time increases engagement by 75% and purchase behavior by 384%. This is a direct, owned channel to reach people without competing in an inbox, buying ad impressions, or hoping the algorithm surfaces your content. Email deliverability keeps slipping and social reach is pay-to-play. A push notification lands on the lock screen. For decision makers worried about customer acquisition cost, this is the argument: an app reduces your long-term dependence on paid channels by giving you a direct line to your most engaged users. I would love to talk about widgets and live activities here as well but I don’t have the engagement data for it. My instinct says that having a useful widget that lives on home screens is impactful. I can’t imagine more valuable real-estate for a business to inhabit. Mobile apps are faster, work offline, and access device capabilities Native apps interact directly with device hardware, which means faster load times, smoother animations, and a more responsive experience than anything achievable through a browser. Beyond performance, apps unlock capabilities that mobile web can't match: - Offline access: Users can interact with your product without a network connection. Data syncs when connectivity returns. This is critical for field workers, commuters, and anyone with inconsistent connectivity. - Camera, GPS, biometrics: Native APIs for the camera, location services, Face ID/Touch ID, and sensors are more reliable and performant than their web equivalents. - Background processing: Apps ca