概要
公開日: 2026-07-14
翻訳生成に失敗したため、原文をそのまま保存しています。
原文
This is a follow-up to Liam Du's earlier guest post, The solo dev playbook: ship faster with Expo, EAS Build, and OTA Updates. That one was about shipping the first version of Wellspoken in a few weeks. This one is about everything that came after: getting users, getting them to pay, and keeping the app stable as the numbers grew. A quick recap I built Wellspoken to solve a problem I had myself. I knew what I wanted to say in meetings, but under pressure the words came out tangled, and the more flustered I got the worse it became. Nothing out there trained the specific skill I needed, so I built it and shipped the first version on iOS and Android in a few weeks. When I wrote the first post, the picture looked like this: - 400+ users - $500+ in monthly revenue - First paying customer within 24 hours of launch That was enough to tell me the idea was real. What I did not know yet was whether it could grow into something serious. Here is where things stand now, roughly six months later: - Hundreds of thousands of downloads and tens of thousands of monthly active users across iOS and Android - Growing significantly month over month, with international expansion next on the roadmap This post is the story of how that happened, plus the Expo and EAS pieces that made it possible to run an app at this scale in production without standing up a big infrastructure operation behind it. What is Wellspoken? Wellspoken app Wellspoken is an AI communication coach for professionals who want to invest in how they come across. Clear, confident communication is one of the highest-leverage skills for getting ahead at work, and it is one almost nobody works on intentionally. Wellspoken trains it like a skill: short daily drills paired with AI coaching feedback that build your ability to organize your thoughts and deliver them clearly, whatever the setting. Every session is scored with the Wellspoken Index, a 1000-point measure across six dimensions of speaking, so you always know what to work on next and can track progress over time. It is available on iOS and Android. How we acquired users for our app There was no single silver bullet. What happened is that a few things matured at the same time and started compounding. Before any of the channels, the thing that makes all of them work is the product itself. It is easy to look at our growth and read it as a marketing story, but marketing only moves numbers when there is something worth subscribing to. We see this constantly. Copycats clone our screens almost pixel for pixel, ship a hollow version of the product behind them, and convert at a rate an order of magnitude lower. The outcomes are not close, because users feel the difference within the first session. Two acquisition channels did most of the work: Organic App Store and ASO A lot of ASO is just the fundamentals done consistently. Build a product good enough that people keep coming back, because strong retention and engagement feed your store ranking, then stay relevant and keep the listing tuned. We iterate on keywords and the title to match how people search for help with communication, and we use Apple Search Ads to push on keywords we would not rank for organically yet, which brings in installs and reinforces the ranking over time. These methods only work because the product underneath earns it. Apple benchmarks you against the other apps in your category, and Wellspoken sits in the top 25% on almost every metric they measure. Without that foundation, climbing the App Store is close to impossible. User Generated Content (UGC) campaign We run a UGC engine: dozens of creators working with a campaign manager, constantly shipping content and watching what lands. The job is to find two things at once: formats that go viral and formats that convert, because they are often not the same video. A clip can rack up views and drive nothing, or quietly send a steady stream of people who subscribe. When we find a format that does both, we run it hard and