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公開日: 2026-07-14
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Breadcrumb Innovation & AI Products Gemini App How Gemini is speaking the language of Southeast Asia Jul 14, 2026 · Share x.com Facebook LinkedIn Mail Copy link Active users on the Gemini app in Southeast Asia have more than doubled in the last year. Here is a look at how the region is using the chatbot in their daily life. Sapna Chadha Vice President, Southeast Asia & South Asia Frontier Samuele Saini Director, Google Ads Solutions & Insights, Southeast Asia Read AI-generated summary General summary Southeast Asians are adopting Gemini at record speeds, with users increasingly relying on native languages and mobile tools to work, study, and create. To build on this momentum, we are rolling out Gemini Spark in local languages to Gemini Advanced subscribers this week. This new feature acts as a proactive partner that manages tasks across your apps, even when your devices are locked. Summaries were generated by Google AI. Generative AI is experimental. Bullet points "How Gemini is speaking the language of Southeast Asia" explores rapid AI adoption in the region. Southeast Asians are adopting Gemini faster than any other Google app. Most users prefer interacting with Gemini in their native languages rather than English. People use Gemini on mobile devices for creative tasks, research and daily productivity. New AI agents will soon help users manage tasks across their favorite Google apps. Summaries were generated by Google AI. Generative AI is experimental. Basic explainer People in Southeast Asia are using Gemini faster than any other Google app. Young people there love it because it understands their local languages and helps them create music, art and schoolwork. Most users talk to Gemini on their phones instead of typing. Soon, a new feature called Gemini Spark will even help them finish tasks automatically. Summaries were generated by Google AI. Generative AI is experimental. Explore other styles: General summary Bullet points Basic explainer Share x.com Facebook LinkedIn Mail Copy link Your browser does not support the audio element. Listen to article This content is generated by Google AI. Generative AI is experimental [[duration]] minutes Voice Speed Voice Speed 0.75X 1X 1.5X 2X People are making Gemini a part of their daily lives, especially in Southeast Asia. According to our first-ever Gemini Southeast Asia Report , Southeast Asians are adopting Gemini at a record-breaking pace — faster than they’ve adopted any other Google app. The number of active users on the Gemini app in the region has more than doubled in the region in a year. This growth is driven by a young, tech-savvy population (nearly 40% of the region is under 25) and Gemini’s strong performance in local languages. We dove deeper into how people are using the Gemini app across six of the region’s largest user bases: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The data is clear. As the Gemini app takes off across Southeast Asia, it’s becoming an indispensable companion that’s shaping how we work, study and live today. Here are some key insights about the Gemini app’s adoption in the region: Young power users: Younger digital natives are leading Gemini app adoption in Southeast Asia. They make more requests, engage in longer conversations with Gemini and write significantly more detailed prompts than other age groups. Local language fluency: Gemini’s success in the region comes down to local fluency. Nearly 70% of prompts in the region are submitted in native languages, led by Vietnam (89%), Thailand (87%) and Indonesia (84%). And according to the Southeast Asia Holistic Evaluation of Language Models (SEA-HELM) , Gemini is the overall best-performing large language model (LLM) for Southeast Asian languages. Multimodal and on-the-go: In Southeast Asia, almost 3 in 4 of Gemini requests across the region come from mobile devices. And because people can interact comfortably in their native languages, they’re bypassing keyboa