概要
公開日: 2026-06-23
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原文
June 23, 2026 How Omio is building the future of conversational travel From AI-powered trip planning to company-wide transformation, Omio is working with OpenAI to reinvent how travel is discovered, booked and delivered. Contact sales Company size: Mid-market Region: Global Industry: Technology, Travel Products: ChatGPT, Codex, API 3000+ Transportation providers connected through AI-powered travel experiences 47 Countries covered across Omio’s global transportation network 20% Of previous development effort required to build new products 3 months → 1 month From multiple developers over a quarter to one developer in a month Loading… Share Moving from search to conversation Moving from search to conversation Bringing conversational travel to life Inside the rollout Results at a glance Leadership lessons What’s next Table of contents Moving from search to conversation Bringing conversational travel to life Inside the rollout Results at a glance Leadership lessons What’s next Moving from search to conversation Omio (opens in a new window) is one of the world’s leading multimodal travel platforms, connecting millions of travelers with trains, buses, ferries and flights. The company works with more than 3,000 transportation providers across 47 countries. As travel becomes increasingly digital, Omio is reimagining how people discover and book journeys through conversational AI. As consumer expectations shift toward conversational interfaces, Omio saw an opportunity to rethink how travel discovery works. Traditional travel planning often requires navigating multiple websites, comparing transportation modes, and piecing together itineraries across providers. Omio believed AI could create a fundamentally different experience—one where travelers simply describe where they want to go and receive personalized, bookable journeys in return. As an early OpenAI customer and partner, Omio became one of the first travel companies to experiment with conversational travel experiences powered by real-time transportation data. At the same time, the company recognized that the same technology reshaping customer experiences could transform how work gets done internally. We sat down with Tomas Vocetka, Omio’s CTO, to discuss the company’s vision for conversational travel, its journey toward becoming AI-native, and how OpenAI is helping accelerate innovation across both customer experiences and internal operations. Bringing conversational travel to life In 2023, Omio launched one of the earliest travel experiences available through ChatGPT, connecting OpenAI models directly to Omio’s transportation inventory and booking systems. The integration enabled travelers to ask natural-language questions such as “What’s the fastest route from Rome to Florence?” or “Should I take a train or flight from Paris to Barcelona?” Rather than relying on static information, the experience connected ChatGPT to live transportation inventory and pricing data, helping users discover real, bookable journeys through conversation. More recently, Omio expanded that vision with a dedicated ChatGPT experience built on OpenAI models and connected to its global transportation network. By grounding responses in verified travel data, the company is helping building towards a new category of conversational commerce where AI serves as the interface layer between customers and real-world transportation systems. For Omio, conversational travel is not simply a new feature. It represents a broader shift from search-based interfaces to AI-native customer experiences. Inside the rollout While Omio was building AI-powered experiences for travelers, it was also transforming how teams operate internally. The company began by rolling out ChatGPT to employees across the organization, enabling teams to experiment, learn, and identify opportunities to improve their work. As adoption matured, Omio expanded into Codex, embedding it deeply into engineering workflows and increasingly extending it to no